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ARE YOU RETAIL READY?

Can customers locate your store via the Yellow Pages or the World Wide Web? Can customers find your store as they drive down the street? Can they easily see that you are a STIHL dealer from the outside? Once they come inside your door, does the layout of your store excite them or distract them? Is your store layout well organized to help customers find what they need? Do you have a dedicated STIHLpro™ display that draws customers to the product line? Have you incorporated point-of-sale materials such as banners, posters and literature, to highlight accessories, new and seasonal products? Do you have an attractive counter that enables you to display products, such as a STIHLpro display counter? Are you utilizing the new STIHLpro display graphics that serve as a silent salesperson, freeing up your time for other customers? Is your display fully stocked and priced correctly? Are your salespeople able to determine customer needs and make good product recommendations? Do your salespeople also recommend accessories and apparel when customers buy STIHL power equipment? To learn more about becoming retail ready, click here.